Akron’s own Social 66 are revving up their engines with their eponymous debut record for Pavement Records. The collection of twelve hard-rockin’ gritty jams infused with melody serves as a fierce statement that this band has arrived, and intends to be a force to be reckoned with in the world of rock.
Like the band’s previous effort The Party is On, (released in Spring 2013), producer Cole Martinez played an important role in making this album a reality. The work spent in production tinkering with the band’s sound has definitely been for the better, as this record as a whole sounds more robust, fuller than the last release.
Standout tracks on this album include the re-tooled “Perfect World”, the gritty “Only Me”, and the fiery opener “Crash N Burn”. Odaniel treads new ground with the rhythmic “Consume Control”, a merging of gritty rock with rap that works pretty damn well, somehow. Rap rock in 2014? The unlikely answer: hell yes!
Since last year, Social 66 founder and frontman Jason Odaniel has filled out the lineup of his band with a collection of individuals that share his purpose to share rock with the masses. Joining Odaniel, who serves as lead singer, guitarist and primary songwriter are Se7en on guitars and vox, Eric Seever on bass/vox, and Joe Bailey on drums.
Each member makes his presence felt on this record – everything just feels more powerful than the last time around. Even though a few of the songs here appeared on the last album (which was used to secure the deal with Pavement), each track feels like a beefed-up new experience. In short – well worth the price of admission!
Speaking of price of admission, Social 66 is currently on the road promoting this very disc, sharing a stage with label-mates Soil and Tantric in venues across America. The group returns to Ohio on Friday, May 2, 2014 for their official album release party at Ripper’s Rock House on Manchester Rd. in Akron – come one, come all!
The album is available for purchase from Pavement records directly, or online from the iTunes store.
Gene’s Favorite Tracks from Social 66
1. The Wave
2. Consume Control
3. Only Me