Like a hillbilly Frank Sinatra doing things his own way, Jason O’Daniel of Social 66 is forging ahead with a debut album of in-your-face rock tunes bound to make anyone yearning for a 21st century resurgence a little bit of hope for the future…
The Party is On is a true testament to O’Daniel’s DIY ethic, and represents a unified collection of straight-ahead rock songs with a gritty, grungy aesthetic. The album was composed and recorded largely during periods during which O’Daniel was the only constant member of the band, but he wouldn’t let that stop him from getting his music out.
“I’m in the zone right now,” O’Daniel stated, “We recorded the album at my house and at Cole’s (Martinez) apartment, and vocals in my bathroom – which we were able to cut in one day, six hours, 20 beers later.”
Party gets right in your face with songs like the opener “Crash N Burn”, the title track and the powerful “Gritter”. “One in the Same” is a rare break in the action where acoustic guitars make a cameo appearance and add to the emotional weight of a heartfelt yet still heavy tune. The shrewd use of keyboard in “The Wave” allows that particular song to stand out as possibly the best of the bunch.
O’Daniel plays guitars and provides lead vocals for all but one track on this album. He may consider himself primarily a guitarist, but the unique sound he brings to his vocals certainly draws the ear in. When one listens, the vocals seem to matriculate like a easy-flowing jar of honey due to his molasses-like delivery. Not too fast, and just sticky enough to keep the listener around to want to hear the next song!
Although Party isn’t due to be released for another month, anxious rock fans looking for a teaser may check out Social 66 on Reverbnation for sneak streaming previews of the songs. The full album should be available for download from iTunes by late April, and a CD release concert will likely be an event to follow. Stay tuned to The Rock on 88.7 WJCU for details on that upcoming show!
Gene’s favorite tracks from The Party is On:
1. The Wave
2. Stay (featuring Chris Donley of Via the Sun)
3. One in the Same